Social media, engineering careers featured at lectures

Ann Marie Hrdy

PCA Lecture 10/22

Aysiah Loving, Reporter

Jonathan Mast and Todd Sundbom were guest speakers for two of the Professional Careers Academy (PCA) lectures, on Sept. 24 and Oct. 22, respectively.

Mast,the director of social media at the insurance company, Sedgwick,kicked off the first PCA lecture of the semester.

During his lecture, Mast talked about his career and how he uses social networks to advertise his business.

“My job is to create content, digital information that our clients and stakeholders will look at and know that we’re making the smartest and the best in what we do in the business,” Mast said.

He also addressed positive and negative effects of his career and social media.

Mast described how his job is significant for the client growth of his company, and why his company, or any other company, desires employees to manage and operate their social networks.

Although Mast’s job is very exciting and useful for his company, there are many risks involved. He explained how a simple mis-Tweet, post, or update can ruin his company, and personal life.

Unlike Mast,who was introduced by the Mass Communication strand of PCA, Sundbom was introduced by the Social Science strand.

Sundbom is the vice president of the Engineering company, Burns & McDonnell.

For his lecture, Sundbom discussed his journey of becoming an engineer and why.

He always had a foundness for science and math.

“Like a word problem,” in engineering a person must know “how to solve issues and how to solve problems,” Sunbom said.

Throughout his lecture, Sundbom described engineering as a problem, which one must solve.

“Engineering uses the greatest asset,” the brain, Sundbom said.

To wrap up the lecture, Sundbom exhibited many of his company’s projects, such as power plants, a steam turbine, the inside of a boiler, and many more.

Mast and Sundbom belong to two different careers , but both were asked to speak at a PCA lecture and share their knowledge.